The team behind IQoro

The company behind IQoro is called Myoroface. We are a medtech company based in Hudiksvall and Gothenburg, in Sweden.

The team behind IQoro is lead by Ylvali Gerling, CEO, and Linn Hägg, Marketing and Sales manager – the founders of the company.

Team IQoro in Gothenburg 2021

The team consists of a specialist nurse, a cheerful customer support, a creative marketing team and a driven UK-team that focuses on getting IQoro into the British market. Additionally, we also have a competent finance department, an innovative Product Development Manager and a very clever IT System Developer in the team.

We have a lot of fun together and we laugh a lot. We all have a strong will to grow, learn and improve, and we really want to make a difference in peoples lives.

Please read more about us below.

Ylvali Gerling at IQoro

Ylvali Gerling

Co-founder, CEO

As the CEO, I choose the direction of the company. It offers exciting contacts and experiences. I am driven by the opportunity to give people an improved quality of life.

I have a degree in business economy with a marketing focus and I have worked in smaller and bigger companies internationally before we founded MYoroface.

If I have any free time, it is spent on training and family activities. Accurate aim: Third place in air gun shooting at USM.

Linn Hägg at IQoro

Linn Hägg

Co-founder, Marketing and Sales manager

In my role, I work with the marketing team to reach new and existing customers through digital and traditional media.

I have a degree in business economy and a master’s degree in marketing. I have been working with digital commerce and marketing in various roles since 2009.

I have backpacked in South America, lived in New Zealand and sailed a month in the French Polynesia Islands.

Daniel Ekberg

Medically responsible specialist nurse

I’m the medically responsible specialist nurse at MYoroface. I’m also the point of contact for the heathcare sector. Previously, I’ve worked in emergency care with management and training. 

I really appreciate the fact that my colleagues and I work towards a common goal, giving people a better quality of life. 

In my spare time, my family and I spend a lot of time together. We’re going on boat trips during summer and skiing in winter.

Jörgen Westerlund at IQoro

Jörgen Westerlund

Team Leader Customer Support 

When you contact us, you might get to speak with me. As the Team Lead in customer support, my team and I will try our best to help you.

When I am not answering questions about IQoro, my life is all about music and veteran vehicles. I play mandolin, guitar and sing in several bands.

When the winter arrives to northern Sweden, then my life is all about snowboards and snowmobiles.

Ana de Pablos at IQoro

Ana de Pablos

Customer Support

I’m working with customer support and logistics at MYoroface. The best thing about my job is the feedback I get from happy customers that have gotten the right support in their treatment, and to feel like we’re making a difference in people’s lives.

I’m passionate about the connection between people, and I’ve previously worked in HR.

As a contrast to my social worklife, I also love fishing. The peace and quiet in nature, combined with the excitement of fishing is like yoga for my soul.

Sanna Salmela

Customer Support

I work with customer support and have the Finnish language as the icing on the cake.

Since exercise and health is such a big part of my free time, it is incredibly interesting to be able to help others with their health. Customers’ gratitude when they get better, and also being able to help Finnish customers in my home language, makes the work feel valuable.

All my time outside work is spent on working out. I go cross-country skiing, cycling, gym training, running, swimming and some yoga in between.

Before joining MYoroface, I worked in customer support in the construction industry.

Malin Hägg at IQoro

Malin Hägg

Logistics manager

I work at the head office in Hudiksvall and I am responsible for logistics and warehouse management. My latest education at the university is Industrial Economics.

It is exciting to work for a research-driven medtech company that is on the rise and where we all work towards a common goal.

In my spare time I relax with rock music and TV games.

Elisabeth Östlin at IQoro

Elisabeth Östlin

Customer Support

It is my responsibility to pack and send orders. The best thing about my job is when I think of all the people ordering an IQoro that can now get it delivered and start with their treatment.

I have previously worked with different types of marketing and sales, but right now I’m happy with the very practical work that this role consists of.

When I’m not at work I usually take care of different projects in my old house, or work in my garden.

Torbjörn Sandblad at IQoro

Torbjörn Sandblad

E-commerce manager

My job is to get IQoro recognised across the world online through digital channels.

I studied Business Administration and have a background in sales and marketing. I am not really a tech nerd, but am solution focused and the posibilities of the web makes online communication the most exciting thing you can work with.

When I am not at work, I spend time with my family, biking or listening to a podcast. Podcasts range from marketing and e-commerce to football, which I have spent most of my life playing and supporting.

Malin Norberg at IQoro

Malin Norberg

Web Content Editor

My main responsibility is to create and optimise content on our website. I have a background in site- and content management and SEO, and I’ve lived in Malta for several years before starting in the MYoroface marketing team.

The best thing about working with IQoro is to be able to help people to get a better life through my knowledge about web content.

I like to hike, cook food and travel to places with turqoise oceans when I have some time off.

Karolina Åhlander at IQoro

Karolina Åhlander

Marketing & PR manager

At MYoroface, my job is to market our brand in different channels and let the world know who we are.

To work with a brand that offers people a better quality of life is something I have longed for. I have a degree in business economics and have worked with marketing in tech companies for many years.

When I’m not at work, I love spending time with my family, hiking in the woods in Sweden or in the Alps or skiing in the Norwegian mountains. My passion in life is classical music, choir singing, champagne and gardening.

Rizwan Wikholm at IQoro

Rizwan Wikholm

Creative Producer

I am responsible for our graphic appearance in all media. The best thing about my job is to work actively with the marketing strategy and turn it into interesting movies and photos.

In my spare time, I film and shoot for Getty Images, or drink coffee at my favorite café Nöller and listen to stock market podcasts.

I have run my own media production company for over ten years, and before that I worked as Executive Sales Manager at Saabgroup.

Douglas Hellström at IQoro


Douglas Hellström

Product Development Manager

I’m working with assessing and coordinating the technical development of IQoro and additional products and services. 

The possibility of combining my burning interest in technology and innovation with the feeling of helping people get rid of their problems makes MYoroface a fantastic workplace.

I have a master’s degree in engineering within innovation management and product development and have previous experience from the start-up world. Sports are a big part of my spare time. Especially football, which has always been an important part of my life.

Johan Zetterberg at IQoro

Johan Zetterberg

IT System Developer

I’m keeping track of the computer systems at MYoroface. I’m self-taught and have previously worked as a system developer, web developer and with game development. 

What I like most about this company is that it’s based on science, and that we can help people to a better health through this research.

When I’m not at the computer, I enjoy working out. I’ve previously been competing in cross country skiing and athletics, but nowadays I’m mainly spending time in the gym.

Terry Morris at IQoro

Terry Morris

Business Development Director

My main focus right now is the international market, with the UK as the first step.

I was born in England, but live in Stockholm since many years. I have previously been a CEO and had senior sales and marketing roles in international medtech and other high-tech companies.

Angie Carter at IQoro

Angie Carter

Independent Consultant

I am an independent consultant and qualified “Allied Health Professional” in the UK, with experience in introducing innovations to the health care system.

At MYoroface, I work with my colleague Terry and help clinics and hospitals implement IQoro in their operations through the IQoro early adopters programs (IQEAP).

Mohamed Abdullahi at IQoro

Mohamed Abdullahi

Financial Assistant

I’m working at the MYoroface finance department and my main responsibilities are accounting and reporting to the CFO. I have studied International Buiness, but realized later on that I prefer working with accounting. 

The best thing about my job is that I get to be part of a company that really makes a difference in the life of real people. 

Quite a lot of my spare time is spent on the football field, where I both play and referee football. I also enjoy some video games every now and then.

Per-Anders Nilsson at IQoro

Per-Anders Nilsson

Chief Financial Officer