MYoroface is the company that has developed, produced, patented and registered IQoro. IQoro is a new and unique neuromuscular treatment method that requires just 30 seconds' exercise, three times per day. It works by training and strengthening the muscles, and by stimulating the brain to regenerate the pathways that control them. IQoro helps people with problems in swallowing, with hiatus hernia, facial paralysis, speech, snoring or sleep apnoea problems, and more.
The product and its training regime is based on over two decades of research that you will find on this website.
In my entrepreneurship I hold the rudder and choose which roads we should take. It offers exciting contacts and experiences. I am driven by my opportunity to give other people an improved quality of life. So natural functions like able to eat properly or being able to show facial expressions, we take for granted, but when these abilities fail, it affects our entire existence. I have a degree in business economy with a marketing focus and have worked in small and large companies internationally before we founded MYoroface. If I have free time, it is spent on training and family activities. Accurate aim: Third place in air gun shooting at USM.
I have a degree in business economy and a master's degree in marketing. Since 2009, I have worked with digital commerce and marketing in various roles. In my present role, I work with making IQoro available to the people who need the treatment, both in our home market and the rest of the world. In order for more people to become aware of the fact, that today there is a treatment available. We work hard to share our knowledge in various ways with the aim of being easy to understand, irregardless of whether you are a private person or a healthcare provider. Backpacked in South America, lived in New Zealand and sailed a month in the French Polynesia Islands.
I appreciate personal contact, which provide good conditions for working with educational issues and maintaining a high standard for our customer service. I am a specialist nurse in childrens and youth medicine, as well as specialist in disaster medicine and neurology. Also have the permission to write prescriptions. Many years of experience in education and a genuine interest in improving people's quality of life. I have more than 20 years of experience in healthcare, both within county council, region and municipality. Have hiked in Nepal, both Mount Everest and Annapurna mountain ranges.
I work at the head office in Hudiksvall and am responsible for logistics and warehouse management. The latest education at the university is Industrial Economics. It is exciting to work for a research-driven Med. Tech. companies that are on the rise and where we all work towards a common goal. In my spare time I relax with the help of rock music and TV games.
I am a trained journalist and graphic designer from Ireland. At MYoroface I am a member of the e-commerce team which is situated in Gothenburg at Sahlgrenska Science Park. I design according to MYoroface's graphic profile, which includes updating the website, designing advertisements, brochures as well as information material for trade fairs and education. Working with a product that makes major changes to people's lives is so rewarding, I feel we make a difference every day. I have a second dan black belt in Kenpo karate.
My main focus right now is the international market, with the UK as the first step. Now that NICE (National Institute for Healthcare Excellence) have published the advice that IQoro is an appropriate method of treatment for hiatal hernia and swallowing problems after stroke, my days are filled with visiting hospitals and purchasers. Born in England, but living in Stockholm for many years, I have previously been a CEO and had senior sales and marketing roles in international MedTech and other high-tech companies.
My job is to get IQoro recognised across the world online and through digital channels explain why it is a fantastic product. I studied Business Administration and have a background in Sales and Marketing. I am not a technical nerd, but am solution focused and the web's capabilities have made customer communication possibly, the most exciting thing you can work with. When I am not at work, I spend time with my family. I enjoy cycling and at the same time listen to a good pod. Pods can range from marketing and e-commerce to football to which I have spent much of my life playing or supporting.
When you contact us, there is a good chance that you will speak with Jörgen who will do everything to help you. When he is not answering questions about IQoro, his life is all about music and veteran vehicles. He plays mandolin, guitar and sings in several bands playing everything from rock to Irish music. The vehicles should preferably, be at least half a century old and his truck from the 30s is an extra challenging project. When winter rolls in over Hälsingland, then it is all about snowboards and snowmobiles and of course Jörgen has a veteran snowmobile.
I am an independent consultant and qualified "Allied Health Professional" in the UK, with experience in introducing innovations to the health care system. I am also a registered occupational therapist. With MYoroface, I work with my colleague Terry and help clinics, hospitals and hospitals implement IQoro in their operations through the IQoro early adopters programs (IQEAP).