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More than 20% of the world’s population suffer from reflux. Many suffer both day and night with symptoms like heartburn, acid reflux and thick phlegm. In many cases it is so bad that it is impossible to eat normally, to bend over or even to lie down to sleep. Life becomes a misery. We have created International Reflux Day to draw attention to the problem.

International Reflux Day is not a day for celebration, but an event we have created to alert the world to a gigantic problem that just grows and grows. People need to know what causes reflux, how to stop acid reflux and that they are far from being alone.

We’re taking up that challenge. Join us!

How we mark International Reflux Day

IQoro will draw attention to International Reflux Day on November 9th on Facebook, Linkedin and here on One thing is certain: we will not be silent about this problem.

During this day we will also have a special offer on IQoro.

Why choose this date?

Why have we chosen November 9th? This date has been chosen carefully, and with a touch of humour. November 9th is the date that St. Theodore was burned at the stake in the 4th Century a.d. The connection to heartburn was too good to miss.

If there can be a day dedicated to pancakes, then there should also be one dedicated to all those who cannot enjoy to the full all that the good life has to offer.

What is acid reflux?

Acid reflux is when stomch acid is coming back up into the oesophagus from the stomach.

This happens when the gastroesophageal junction is in the wrong position, and cannot close tightly. When that happens, the stomach acid leaks out and causes discomfort. Symptoms of reflux are coughing, heartburn and nausea, among others.

Acid reflux is caused by a weakening of the diaphragm – a thin and strong muscle that holds the stomach and its contents in place below the diaphragm. This is called a hiatal hernia.